Video advertising in 2018
So why is video advertising so important to your business in 2018?
Video advertising or using video to promote your business has grown exponentially over the last five years since Facebook introduced auto-playing video on their platform and Youtube became the number one choice for video online.
"The News Feed is about to get a lot more lively. Just days after pushing its auto-play feature for videos to all mobile users, today we spotted auto-playing videos on Facebook"
"Morgan Stanley estimates YouTube grew revenue 60 percent year-over-year in the second quarter" billboard.com
Mobile phones have now become the main source of information online, UK adults this year spend a normal one hour and 59 minutes a day mobile browsing, a few minutes every day more than they spend browsing via their Personal Computer or Mac.
Advertising companies expect the border to widen, predicting that mobile surfing time will grow to two hours and 14 minutes every day by 2019, in comparison with one hour and 54 minutes for a desktop and/or laptop
Video accounts for nearly half of the content posted on Facebook feed, Youtube is becoming the place to go for news, weather, technical questions, cooking recipe's and so much more.
Having pointed out these major points, how is this important for small business? Why and how can it help my small company?
Facebook alone produces fantastic results for video views & engagement compared to plain old text or images, each video posted seems to draw you in encouraging you to watch at least the first few seconds, of course, this ultimately comes down to the quality of the video, do it yourself without experience and your video is just a swipe and go, add a little shazaam and your video, your logo and your business name gets stored into the memory bank of the viewing public. Add a call to action and you increase your website visits, phone calls, and inquiries overnight.
Did you know through Facebook advertising, video views can cost as little 2 pence per view, now think about that for a second how much does it cost to produce and air a TV advert and for how long.
Why do large companies spend millions on Branding and TV advertising?
The ‘Big Five’ are placing their bets on video
underscore.co.ukBut most small businesses cannot afford TV advertising? I hear you ask, well this is why Social media offers the opportunity for smaller sized companies to capitalize while it's still fairly cheap, a well-made video showing your logo, offers, previous work and contact details if seen enough will bring in interest and sales. You may have to tweak a few things to get the balance right, but once you have the winning formula just one video can be used over and over again, producing cost-effective TV-style advertising.
Video Produced by www.yourwebsitebuilder.wales
For Gwent Radio
YouTube Video's and Importance for small business
YouTube's growth is amazing and there seem to be no signs of it stopping in the near future. Small companies have the opportunity to open another door to online inquiries by adding their well-made video to Youtube, did you know that youtube itself is also a search engine in its own right, the public now use YouTube to solve many problems using the search bar in the same way as most use Google, using similar keywords to fix, find or solve standard domestic household issues.
If your company has the answer too or has a fully optimised video using these keywords and you also have the correct call to actions, your video can create more calls, more leads and more sales just by uploading the same video which has already worked for you on Facebook.
Another amazing fact, if your YouTube video is optimised well for specific keywords your video can actually show up on Google search (see example) new popular video's or updated videos can appear on page one and can stay there, the more views the video receives. Also if your video is optimised well you can show up on Youtube's first page for listings. Example: Business Doctors using the search term "business advice Cardiff"
Another huge factor for video in 2018 is the introduction of video in Google posts, if a company has a great brand or a business which relies on recommendations, where people search your business by name, you now have the opportunity to show your latest video or video offer on Google below to your Google Business listing.
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| Video and Offer showing on Google |
This is just a small example of what extra work can be achieved through video production online for small business.
So the bottom line? If you are not using video to promote your business in 2018 you should be because you are losing far too many leads by not doing it.
Article by www.yourwebsitebuilder.wales
Sponsored By www.cardiffdirectory.wales
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